Tuesday, / October 27, 2026
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Happy Purim!

LUBAVITCH HEADQUARTERS

It’s that time of year when seriousness gives way to partying, and partying is taken seriously. Purim, which begins tonight, is celebrated round the world with mirth and merriment enough to shake everyone loose from rigid routines and fixed ideas. Masquerading adults get silly, children get to be heroes and heroines, and the categories and distinctions that order our lives, are—if only for a day—turned on their heads.

After Haman’s evil plans to destroy the Jewish people back in 356 BCE, were thwarted by Queen Esther and Mordechai the righteous, the order went out to celebrate and turn what had been days of mourning and prayer, into days of joy and festivities.

Just to be sure that no one misses the 24-hour period of sanctioned clowning, Chabad Houses max out the jollity with pre-Purim celebrations that draw every segment of the community into the spirit of this unique festival several days before it actually begins. And for those who don’t make it to their local Chabad parties, Chabad goes to them, bringing Mishloach Manot—food gifts to friends, and Matanot l’evyonim—charity to the poor. Survivors of terror, soldiers in service, shut-ins and you name it—Chabad is there with megillah readings and masks, with groggers and hamantashen and many rounds of l’chaim. Lubavitch.com wishes you a very happy Purim!

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